Built in Kalamazoo

John has spent over a decade turning everyday members into stronger versions of themselves — six years coaching collegiate athletes before that, where his appreciation for periodization took root. Every cycle he builds today carries that same intention. Never guesswork, always a plan.

Natalie found yoga through injury recovery, and that path still shapes how she teaches. She knows what it means to need a practice that meets you where you are, not where you think you should be. Her classes weave strength-building flow with the mobility that keeps hard-training members moving well outside the gym, too.

A competitive gymnast long before she found CrossFit, Susie brings that eye to every class — few coaches break down a kipping pull-up or a handstand progression as clearly as she can. She's walked members from their first workout to their first competition podium, and loves both ends of that journey equally.

Jennifer believes nutrition coaching should feel like learning a skill, never like a diet. After years watching members crush their workouts but stall on results, she made closing that gap her mission — blending behavior-change coaching with practical guidance that fits real, busy lives.